中国公关洞察
理解中国市场。 为全球团队而写。
面向进入中国市场的国际团队，提供媒体、声誉和市场沟通的实用指南。
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From Press Release to Proof: Why Data Is the New Currency in China's B2B Media Relations
A few weeks ago, I sent a carefully written press release to a trade editor in Shenzhen. It was about a new industrial IoT module-nothing revolutionary, but sol
阅读文章The New Gatekeepers: Why China's Niche B2B Platforms Demand a Different PR Playbook
Global brands entering China often treat media relations as a one-size-fits-all exercise: send a press release to major outlets, wait for coverage, hope for lea
阅读文章The Right to Be Reported: China PR and the Discipline of Media Trust
When an international company prepares its first China press release, the instinct is often to do what has always worked elsewhere: draft a clear announcement,
阅读文章China PR Media Communications: A Practical Framework for Global Brands
Why Standard PR Playbooks Fail in China China's media environment is not a smaller version of the Western model. It operates on different assumptions about info
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