Context for China. Built for global teams.
Practical guidance on media, reputation and market communication for companies entering China.
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From Press Release to Proof: Why Data Is the New Currency in China's B2B Media Relations
A few weeks ago, I sent a carefully written press release to a trade editor in Shenzhen. It was about a new industrial IoT module-nothing revolutionary, but sol
Read articleThe New Gatekeepers: Why China's Niche B2B Platforms Demand a Different PR Playbook
Global brands entering China often treat media relations as a one-size-fits-all exercise: send a press release to major outlets, wait for coverage, hope for lea
Read articleThe Right to Be Reported: China PR and the Discipline of Media Trust
When an international company prepares its first China press release, the instinct is often to do what has always worked elsewhere: draft a clear announcement,
Read articleChina PR Media Communications: A Practical Framework for Global Brands
Why Standard PR Playbooks Fail in China China's media environment is not a smaller version of the Western model. It operates on different assumptions about info
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